GEO optimization: get AI assistants to name your brand
More and more people ask an assistant like ChatGPT, Gemini or Perplexity for advice instead of searching themselves. GEO optimization makes sure your brand or webshop is in that answer.
What is GEO optimization?
GEO stands for generative engine optimization. In plain words: you make your website so clear and trustworthy that an assistant understands it and names you when someone asks for a recommendation.
On Google you pick from a list yourself. With an assistant you ask a question and get an answer with a few names. GEO makes sure you are one of those names.
Why does this matter now?
- People ask assistants more and more, especially when they want to compare or buy.
- An assistant names only a few brands. If you are not named, you are not seen.
- The rules are not fixed yet. Brands with clear, well-built pages now are in a better position.
What we do
- We find your customers' questionsWhich questions do they ask, in which language, and what do assistants answer today?
- We build the pages that answer themClear text for each question, with everything a customer needs to choose, such as specifications and delivery.
- We get the technical side rightFast pages, structured data and a file that tells assistants who you are.
- We check every monthWe ask the main assistants the same questions and record whether your brand is named.
GEO and SEO: what is the difference?
SEO is about your position in Google, GEO about whether an assistant names you. Both start with clear pages, so they reinforce each other. Also read about Be found (SEO) and Webshop SEO.
Who is it for?
Brands, manufacturers, wholesalers and webshops that want customers to find them at the moment they make a choice.
What you get
- An overview of the questions your customers ask.
- New or improved pages with clear answers.
- The technical setup assistants need to understand you.
- A monthly overview: for which questions and by which assistant your brand is named.
- Access to the sources, not just a PDF.
What we cannot promise
Nobody can promise that an assistant will name you. Assistants decide for themselves and change often. What we do: improve your chances, agree up front what we measure, and show honestly every month what changes.
Frequently asked questions
What is the difference between GEO and SEO?
SEO is about your position in search engines like Google. GEO is about whether an AI assistant names your brand in its answer. Both start with clear pages.
Which assistants do you mean?
The well-known ones, such as ChatGPT, Gemini and Perplexity, and the assistants built into search engines.
How soon will I see results?
It varies. For a new website or new pages it usually takes a few months. We show you what changes along the way.
What does GEO optimization cost?
It depends on how many products and languages you have. We start with a free 30-minute conversation and then send a proposal.
Can I see for myself whether my brand is named?
Yes. Every month you get an overview of the questions we asked and the answers we received.
Does my website need to be replaced?
Usually not. We improve what is there and add the pages that are missing.
Curious whether your brand gets named?
Tell us what you sell and in which countries. We will send you a proposal for a conversation.
Email contact@sieng.digital